We kept the noise going with a website takeover… of our own website!
For the month of March, we reskinned the site, replacing every instance of the word “chicken” with “protein” to remind people that chicken is protein.
SANDERSON FARMS CHICKEN
Amid the current protein craze, it’s easy to get lost in a sea of trendy products that overpromise and underdeliver. Sanderson Farms cuts through the noise, reminding consumers that the best source of protein has always been simple, honest chicken. Chicken is the OG protein — reliable, tasty, and 100% natural, the protein you can always count on.