We kept the noise going with a website takeover… of our own website!
For the month of March, we reskinned the site, replacing every instance of the word “chicken” with “protein” to remind people that chicken is protein.
THE ORIGINAL PROTEIN
SANDERSON FARMS
Amid the current protein craze, it’s easy to get lost in a sea of trendy products that overpromise and underdeliver. Sanderson Farms cuts through the noise, reminding consumers that the best source of protein has always been simple, honest chicken. Chicken is the OG protein — reliable, tasty, and 100% natural, the protein you can always count on.
ENTERING THE PROTEIN CHAT
On National Protein Day, we cut through the noise of protein-ified products like Barilla Protein Pasta,
Pop-Tarts, and Starbucks — reminding people that chicken is, and always has been, the OG protein.
WEBSITE TAKEOVER
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WEBSITE TAKEOVER –
