We kept the noise going with a website takeover… of our own website!
For the month of March, we reskinned the site, replacing every instance of the word “chicken” with “protein” to remind people that chicken is protein.
AD: Dahlia Nin
CW: Allie Van Rossem
AD: Hannah Buchanan
Sr CW: Scott Biear
CD: Mike Hanley
CCO: Robin Fitzgerald
THE ORIGINAL PROTEIN
SANDERSON FARMS
Protein is popping up in just about everything these days, and it’s easy to get caught up in the hype. Sanderson Farms cuts through the noise, reminding people that the best source of protein has always been chicken.
ENTERING THE PROTEIN CHAT
On National Protein Day, we joined the conversation by playfully calling out brands riding the protein wave—like Barilla Protein+ Pasta, Protein Pop-Tarts, and Starbucks protein coffee.
WEBSITE TAKEOVER
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WEBSITE TAKEOVER –
