This wasn’t just a campaign—it was a movement. We collected 250+ baseballs filled with powerful messages, turning those voices into real momentum to change the game.
Girls are told baseball is just a phase. “Throw It Forward” rewrites that story—turning the game’s most iconic symbol into a platform for handwritten messages that prove a future in baseball is real and within reach. At a time when women receive just 4% of sports media coverage, the campaign amplifies their voices and challenges the narrative.
Read more: adage.com
THROW IT FORWARD
BASEBALL FOR ALL